Cost-effective, highly influential and brand building, just three reasons why Press Relations has to be an integral part of your marketing strategy.
There have been a lot of changes over the last 30 years within marketing but one thing has remained the same, the importance of press relations as part of an effective and successful marketing campaign. Whether you are using traditional media or digital format to reach your target audience, communication is key.
Many years ago PR was a simple process of writing about a new product or service and then sending it out to the press. Since then things have progressed, and now press releases have to be Internet savvy due to the fact that the majority of news is now spread across the net. Writing key words and phrases into the releases can have a dramatic effect helping to direct traffic to your website or news article (each article should have links back to your site as standard). Press relations is normally part of a marketing strategy, this can be in the form of a release, newsletter, or simply keeping the news section of your website up-to-date and content rich (which is now the major item that search engines look for, therefore increasing your rankings). Based in Stockport and working both locally in Manchester and Cheshire and nationally, we can provide an integrated package to suit most companies, which can include not only writing, but e-mail broadcasting to various lists, and a service to keep your news pages on your site current and up-to-date.
We are experts at communication and promoting a company’s products and services, gaining a reputation for getting our clients noticed within their industry.
If you would like to work with a company that has a wealth of marketing knowledge and will set your company apart from your competitors, call us for an informal chat.